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Ardillah Umar

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BINUS University

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4
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The Influence of Korean Brand Ambassador on Hedonic Shopping Motivation moderated by Fanaticism toward Impulsive Buying Behavior in E-commerce

Ardillah Umar; Rut Liesl; Nicholas Himawan & Faranita Mustikasari

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

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