Abstract

Universities have an important role in implementing Entrepreneurship Education in their programs to develop the potential of their students as entrepreneurs. In developing these entrepreneurs, there is an entrepreneurial ecosystem that is built to ensure the development of the entrepreneurial and business side of students. The purpose of this research is to find out the impact of the ecosystem on students and what things are needed by students to become entrepreneurs and develop their businesses on campus. This study uses a qualitative approach. Data was collected through a survey using open-ended questions from creativepreneurship students from Binus Bandung. A total of 465 students (new entrepreneurs) responded. They are divided into 2 major sections, namely students who underwent an entrepreneurial journey before the covid pandemic, and the second was students who underwent online lectures due to the pandemic. The results showed that there were differences in students who attended college before and during the pandemic. The impact felt by students is related to business knowledge and the experience of doing business. There are several things that would like to be added so that the benefits of the ecosystem can be improved. Also, there are factors that influence student business growth during university studies. This research helps universities to obtain evaluation data and overview for making strategies that are more effective and efficient in helping students develop their businesses. The uniqueness of this research is to see the entrepreneurial ecosystem within the campus with students who have been entrepreneurs since the beginning of college, then look at the aspect of campus provision, and see the needs of students in the midst of the current covid pandemic.

Keywords

Entrepreneurial ecosystem, entrepreneurship education, creativepreneur, entrepreneur

Cindy Dewi Waluya

Affiliation

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Analysis on the Impact and Needs of Entrepreneurial Ecosystem from Creativepreneurship Students at Binus Bandung