This master's thesis exposes an opportunity to take advantage of potentialities and problems, to develop skills, competitiveness, and learn how to be sustainably using the great natural resources of Perú.

The Research to define the SSSBM, integrated various tools, begun defining the purpose, follow by Conceptual, and Logical Framework, of objectives and results to achieve. Applies CANVAS, QFD and CUPA Management Cycle, for maximize value Hunt and Benefits, by cross evaluation of What’s? requirements, with How´s? of technical proposals. Product and business Life Cycle with Checkland to Analyzing contexts, identifying stake holders, worldviews, structured and unstructured situations, potentialities and environmental limitations. BSC to balance strategic perspectives of Planet, Person, Processes and Products. TPS, Lean and ToC, for continuous improvement of the value chain of processes, products, services, businesses and innovations.

Adapting Throughput Accounting and reviewing Concepts of Marginal Performance, Marginal Benefits, and Consumption or Marginal Investment. A Quantitative method be exposed, allowing direct measurement and comparison of Competitiveness and Productivity of all Processes, through a Marginal Return Index. Thus, quantifying the Value and Benefits, of the Marginal Consumption of Resources, Maximizing the Marginal Benefit of Consuming Natural Resources, also Minimizing the Drainage with Negative Impacts to the Planet.

Adoption of Referential SSSBM will sustainable develop society, Amazon forest and increase competitiveness, for the creation of value and benefits for all, together with the companies and institutions related to it. Result Peruvians and planet will be Benefit

Julio Lu-Chang-Say

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Referential Strategic Socioeconomic Business Model, to Increase Competitiveness by Sustainable Development of Amazon Forest