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The Antecedents and Marketing Outcome of Customer Trust in the On-demand Ridesharing Platform

Fandy Christianto Bina Nusantara University

Jonathan Raharja Bina Nusantara University

Rajendra Khalil Afif Bina Nusantara University

Evelyn Hendriana Bina Nusantara University

E-Business and E-Commerce 2022

5th European International Conference on Industrial Engineering and Operations Management