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Increasing The Purchase Intention by Using E-Wom In F&B Products Among TikTok Users In Greater Jakarta & Tangerang

Jessica Widjaya Bina Nusantara University

Bella Putri Lewa Binus University

Ario Setra Setiadi Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management