Consumer’s Preference towards Drugs - Generic V/S Branded Drugs - A Cross-Sectional Study

RANJITH REDDY J P; TANMOY GHOSH; NIKHIL GOYAL; SHADAN SHAFAI; PRAJWAL M; ANIL K R; SHASHANKA K S; PREM FERNANDES & BASAVARAJ B V

2nd Indian International Conference on Industrial Engineering and Operations Management