COVID-19 pandemic has disrupted industrial sector activities. However, one of the sectors that recorded an increase in performance was the health sector. Therefore, the study took the object of a company engaged in manufacturing
medical devices located in Indonesia. This study utilizes data from the company's annual report for 2017 to 2021. Researchers also conducted interviews with the company's Director of Operations. With the background of different times and conditions with the aim of identifying strategies that are applied to different time conditions and also the impact of the strategy, first when the company was running operations before the COVID-19 pandemic, namely in 2017 to 2019 where sales increased based on the annual report. then the second was during the COVID-19 pandemic in 2020 where the company reached a record high in sales and the third was in 2021 when the government entered a time when the government shifted priorities from handling the COVID-19 pandemic to efforts to recover the economy. This incident caused an oversupply of medical equipment, resulting in an income of IDR 35 billion. In
2022, the company is trying to adapt to the Indonesian government's program to create a new campaign to prevent stunting in children under five years of age.

Keywords
COVID-19, Manufacture, Medical, Strategy

Rifqi Rheza Prathama

Affiliation

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Emergent Strategies from COVID-19 Pandemic on Indonesian Medical Equipment Manufacturer