IEOM Index

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Effect of Brand Psychological Ownership and Value Congruity to Brand Attachment and Behavioral Brand Loyalty through Customer Brand Engagement

Teguh Sriwidadi Management Department, BINUS Online Learning Bina Nusantara University Jakarta, Indonesia

Hartiwi Prabowo Bina Nusantara University

RiniKurnia Sari Bina Nusantara University

Finddy Wong Bina Nusantara University

Business Management 2022

5th European International Conference on Industrial Engineering and Operations Management