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RiniKurnia Sari

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Bina Nusantara University

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Business Management
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Effect of Brand Psychological Ownership and Value Congruity to Brand Attachment and Behavioral Brand Loyalty through Customer Brand Engagement

Teguh Sriwidadi; Hartiwi Prabowo; RiniKurnia Sari; Finddy Wong & Muhammad Alfarizi

5th European International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

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