A Conceptual Model of Web-rooming Intention of Gen Y Consumers to Buy Branded Fashion Products

SA

Saffa Maulaya Az Zahra Institut Teknologi Sepuluh Nopember

RN

Reny Nadlifatin Institut Teknologi Sepuluh Nopember

SP

Satria Fadil Persada (Paper ID 621) Bina Nusantara University

NS

Nazaria Jotur Siregar Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management

Analysis of Webrooming Behavioral Intentions on Smartphone Products in Indonesia: A Case Study of the Millennial Generation

MA

Muhammad Haykal Arsyad Institut Teknologi Sepuluh Nopember

RN

Reny Nadlifatin Institut Teknologi Sepuluh Nopember

SP

Satria Fadil Persada (Paper ID 621) Bina Nusantara University

NS

Nazaria Jotur Siregar Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management

Investigating the Low Conversion Rate Through User Experience Analysis: A Case of Telecommunication Company Website

CA

Cahya Perbawa Aji Sepuluh Nopember Institute of Technology

RN

Reny Nadlifatin Institut Teknologi Sepuluh Nopember

SP

Satria Fadil Persada (Paper ID 621) Bina Nusantara University

NS

Nazaria Jotur Siregar Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management