IEOM Index

Showing 1 of 1

Examining the Relationship Between Electronic Word of Mouth and Consumer Ethnocentrism on Brand Equity towards Children’s Local Fashion

Agustinus Dedy Handrimurtjahjo Bina Nusantara University

Yunita Handranata Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

Wangsa Ayu Prasanti Loka Bina Nusantara University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management