BUSINESS DEVELOPMENT MODEL STUDENTS OF ENTREPRENEURSHIP STUDY PROGRAM

Jajat Sudrajat

Entrepreneurship Department, BINUS Business School Undergraduate Program

Bina Nusantara University, Indonesia

jsudrajat@binus.edu

Abstract

For the development of student business ideas, every lecturer and/or study program must know the implementation of concepts or theories obtained by students in class, to evaluate the learning process and develop the study program curriculum. Each student is given an assignment either individually or in groups to upload his business idea on the bisanara dot com website. Each student must complete data consisting of the name of the owner, category, business name, product name, price, banner and brand. Binus as an educational institution that has a vision of creating entrepreneurs, especially the Binus Bandung Creativepreneruship study program. Binus always continues to develop its curriculum to evaluate the learning process. One of the benchmarks for the success of a student's business idea is seen from the turnover and revenue of each student, including analyzing the number of transactions made by each student. This study aims to develop student business ideas. The research framework uses Research and Development (R&D) Methods. The results of the R&D model conclude that the model used so far is appropriate and acceptable by analyzing student business turnover development reports. This research is the first attempt to analyze the business development model of students in the entrepreneurship study program.

Keywords

business ideas, business development, research and development, bisanara websites

Biography

Jajat Sudrajat is a senior lecturer of creativepreneurship study program at Bina Nusantara University, Indonesia. He obtained a Bachelor's degree in Accounting from Universitas Islam Nusantara, Indonesia and a Master of Management from Widyatama University, Indonesia. Currently as Business Advisor Creativepreneurship Study Program Binus Bandung. He has granted several research grants from Bina Nusantara University and the Indonesian Ministry of Culture, Research and Technology. His research has been published in several Journals and Scopus indexed conferences. Interest in Entrepreneurship and Creativepreneurship, Innovation Model learning Entrepreneurship and Accounting Information Systems.

He is also active in community empowerment programs related to the development of Small and Medium Enterprises (SMEs), in the Binus Bangun Desa Program . He obtained several community empowerment activities from Bina Nusanatara University, Indonesia.

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Mr. Jajat Sudrajat