Effect of Entrepreneurial Marketing on Innovative Capability in Coffee Shop Industry

TS

Teguh Sriwidadi Management Department, BINUS Online Learning Bina Nusantara University Jakarta, Indonesia

Business Management 2022

5th European International Conference on Industrial Engineering and Operations Management

Effect of Brand Psychological Ownership and Value Congruity to Brand Attachment and Behavioral Brand Loyalty through Customer Brand Engagement

TS

Teguh Sriwidadi Management Department, BINUS Online Learning Bina Nusantara University Jakarta, Indonesia

HP

Hartiwi Prabowo Bina Nusantara University

RS

RiniKurnia Sari Bina Nusantara University

FW

Finddy Wong Bina Nusantara University

+1 more

Business Management 2022

5th European International Conference on Industrial Engineering and Operations Management