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Measuring the effectiveness of Healthy Values Brand Positioning Strategy: A Case Study of Healthy Bakery Café- Moose Bake Shop

Mulyani Karmagatri Bina Nusantara University

Junus Shindarta Bina Nusantara University

Dian Kurnianingrum Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management