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A Conceptual Model of Web-rooming Intention of Gen Y Consumers to Buy Branded Fashion Products

Saffa Maulaya Az Zahra Institut Teknologi Sepuluh Nopember

Reny Nadlifatin Institut Teknologi Sepuluh Nopember

Satria Fadil Persada (Paper ID 621) Bina Nusantara University

Nazaria Jotur Siregar Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management