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The Survival Strategy of Traditional Food Business during the Covid-19 Pandemic in Indonesia: A Case Study of a Small Traditional food business-Pempek Miniampera

Mulyani Karmagatri Bina Nusantara University

Kiky Chandra Megawan Bina Nusantara University

Ronny Bahri Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University

Erma Lusia Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management