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Factors Influencing Fresh Food Purchase Intention at Online Store on E-marketplace – A Mediation Effect of Online Trust in Store

Jennifer Aidrin MM-BM Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480

Liuswandi Liuswandi MM – BM Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia, 11480

Evi Rinawati Simanjuntak Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management