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Comparative Analysis of the Effect of Live Streaming Shopping on E-commerce and S-commerce on Impulsive Buying Behavior in Indonesia

Erwin Halim Bina Nusantara University

Chairunnissa Nur Aulia Adiba

Yohannes Kurniawan Bina Nusantara University

Lea Sulaiman Saputra Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management