Dried mango is one of the solutions during the main harvest so that prices do not fall. With the processing of fresh mangoes into dried mango, it can extend the fruit storage period. Deliana and Wulandari (2017) research results revealed that consuming 1 ounce of dried mango is the same vitamin content as eating fresh 1 kilogram of mango. This is very good for health, especially during the current Covid 19 pandemic. Baby Boomers and millienial generations, of course, differ in addressing the prevention of Covid-19, this has an impact on the purchase of products that have a lot of vitamins, especially vitamin C. This study aims to identify the purchase of dried mango between generations. The study was conducted in the city of Bandung because many tourist places that sell dried mango as a souvenir. Respondents in this study were 255 people taken by systematic random sampling with interviews and questionnaires from May to July 2020. The results showed that baby boomers bought dried mango with simple packaging forms, paper material, neutral colors, simple logo shapes, small slices, orange, vacuum, no preservatives, and product knowledge. Whereas millennials choose colorful packaging, made from plastic, attractive colors, unique logo shapes, sheet size slices, yellow color, not vacuum, no preservatives, and product knowledge. This research is useful to provide input to the dried mango Micro, Small and Medium Enterprises (MSMEs) to create a marketing strategy with a clear target market.

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