Understanding Social Media Marketing to Emotional Experience: Self-congruence Theory Perspective

RS

Rini Setiawati Binus University

FM

Friska Mastarida Bina Nusantara University

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management

Digital Disruption: Bridge to Organizational Resilience

RS

Rini Setiawati Binus University

FM

Friska Mastarida Bina Nusantara University

HN

Hasri Nirmala Dharma Persada University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management