IEOM Index

Showing 1 of 1

The Influence of Trust, Message Content, and Recommendation on e-WOM Credibility and Its Impact on Purchase Intentions in e-Marketplace

Dewi Mukhlisoh Binus University

Nelsy Cecelya Selena Binus University

Matthew Sigar Binus University

Evi Rinawati Simanjuntak Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management