Optimal promotional policy in innovation diffusion model considering brand image in segmented specific market

KC

Kuldeep chaudhary Department of Applied Mathematics, Amity University

PK

Pradeep Kumar Amity University

KS

Kanika Sardana, Department of Applied Mathematics, Amity Institute of Applied Sciences, Amity University, Uttar Pradesh

Optimization 2020

10th Annual International Conference on Industrial Engineering and Operations Management

Incorporating Dynamic Potential market in Innovation Diffusion Model Using Stochastic Differential Equation

KC

Kuldeep chaudhary Department of Applied Mathematics, Amity University

SM

Sunita Mehta Department of Applied Mathematics, Amity Institute of Applied Sciences Amity University

PK

Pradeep Kumar Amity University

Operations Research 2019

9th Annual International Conference on Industrial Engineering and Operations Management