Consumer Perceptions Analysis of the Influence of Product Quality, Price, Service Quality, and Social Media Promotion on the Purchase Decision of Device Accessories Using Multiple Linear Regression Method (Case Study: Dazzle Yogyakarta)

KD

Khusna Dwijayanti UIN Sunan Kalijaga Yogyakarta

RM

Rafika Ulfa Mutmainnah

Industrial Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management