This study aims to determine government policies on tourism management in Situngkir Village, Pangururan District, Samosir Regency, North Sumatra, Indonesia. The importance of this research is because Situngkir Village is included in the tourism trajectory of Lake Toba and Situngkir Indah Beach is one of its mainstay tourist destinations. Of course, the existing government policies need to pay attention to the development of tourism in this village. One of them is the Toba Batak traditional house which can become an icon for the Indah Situngkir orphanage, for then those along the road to tourist attractions, there are several that have been revitalized by government assistance. The type of research in this study is qualitative with a descriptive approach. Data collection techniques in this study are observation, interviews and documentation. Observations were carried out directly at the research site by observing the subject and object of the study. Direct data collection was carried out through in-depth interviews with informants, namely village officials, inn owners, food and souvenir traders, cleaners, parking and security guards, inn employees and visitors. Documentation is done by recording and documenting the subject and object of research. Based on the results of the study, that in Situngkir Village, there was already a government policy which was then carried out by the village government in supporting tourism, namely the existence of government assistance to revitalize the Batak Toba traditional house which was along the road to Pantai Indah Situngkir. Based on the Government Regulation of the Republic of Indonesia No. 72 of 2005 concerning Villages, article 15, that the role of the village government is not only to carry out village autonomy but also to manage the potential of the existing village so that there is prosperity in the community. Thus, guidance to the community for the advancement of tourism is also carried out, maintaining the relationship between the village government and the owners of capital for the progress of development and the economy of the community in tourism areas. Homestay that uses traditional houses as a place to live for tourists (generally foreign tourists) is an effort to preserve traditional houses so that they are increasingly known in the international arena and an effort to preserve and promote the culture of the local community.

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Armansyah Matondang