Biography

Prof. Dr. Alper Özer is Dean of the Faculty of Political Sciences and Professor of Marketing at Ankara University. He received his PhD in Business Administration from Ankara University and has extensive expertise in consumer behavior, branding, services marketing, and tourism marketing. His research has been published in leading international journals, including Psychology & Marketing, Journal of Travel Research, Journal of Marketing Management, and Journal of Product & Brand Management. He currently serves as Editor-in-Chief of the Ankara University Journal of Graduate School of Social Sciences and has supervised numerous master's and doctoral theses in marketing and consumer research.