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Yu-Jyun Huang

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W & W Trading Consulting

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Applying the Elaboration Likelihood Model to Investigate Customer Behavioral Intention: The Case of Agarwood on Social Media Platforms

Hui-Ling Huang; Yue-Yang Chen; Yu-Jyun Huang & Nhat Nam Luong

8th European Industrial Engineering and Operations Management Conference

Publication Year: 2025

Abstract PDF