Labor insurance program is one of government effort in providing equitable welfare for the people. However, it is known that in practice the number of registered participants only reached 41% of the total working population. BPJS Labor Insurance established a general agency system known as the Indonesian Social Security Mobilizer (PERISAI) to increase the number of participants, especially non-wage workers (BPU). As a provider of social security programs that have been established for a long time, it is necessary to evaluate the innovations that have been developed whether they are effective or not. This study aims to determine what are the factors that cause the low awareness of BPU in Bogor City to become a participant in the Labor Insurance. And to find out the effectiveness of the PERISAI agency system as a strategy to increase the number of BPU participants in Bogor City.

This research is a qualitative study, with PERISAI respondents who are registered at BPJS Labor Insurance in Bogor Branch. The selection of respondents was carried out by purposive sampling method with a total of 15 PERISAI agents. Data collection was carried out through questionnaires and interviews and data analysis methods used frequency tabulation and descriptive analysis.

The results showed that the effectiveness of PERISAI's agency system as a strategy to increase the number of BPU participants in Bogor City was 74.64%. With the level of achievement at the level of success or effectiveness. PERISAI's agency system is declared effective as a strategy to increase the number of BPU memberships in Bogor City.

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Mrs. Salmah Salmah