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Designing E-commerce Marketing Strategies for the Online Retail Industry: The Influence of Filipino Consumer Preference Towards Online Shopping

Martina Abgelina University of Santo Tomas

Dann Johnzen Galang University of Santo Tomas

Esteban Jose Pacada University of Santo Tomas

Justin Seña University of Santo Tomas

Modeling and Simulation 2022

12th Annual International Conference on Industrial Engineering and Operations Management