IEOM Index

Showing 1 of 1

Competitive Advantage Strategy Implementation to Gain Customers Engagement and Brand Positioning

Mulyani Karmagatri Bina Nusantara University

Ario Oriwarda Girsang Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

Nicholas Veri Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

Reyner Giovanni Tjandra

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management