Comparative Analysis of Social Media Activities on Local Skincare Brands in Indonesia during the COVID-19 Pandemic

AD

Amanda Dwi Lestari BINUS University

CA

Chairunnissa Nur Aulia Adiba

PS

Puspita Shabira Bina Nusantara University

YK

Yohannes Kurniawan Bina Nusantara University

Modeling and Simulation 2022

12th Annual International Conference on Industrial Engineering and Operations Management

Comparative Analysis of the Effect of Live Streaming Shopping on E-commerce and S-commerce on Impulsive Buying Behavior in Indonesia

EH

Erwin Halim Bina Nusantara University

CA

Chairunnissa Nur Aulia Adiba

YK

Yohannes Kurniawan Bina Nusantara University

LS

Lea Sulaiman Saputra Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management