The Cars’ Brand Country of Origins Impact to Brand Personality Based on Consumer’s Involvement Level: Experimental Investigation Evidence for Country of Manufacturing Effect

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Rudy Aryanto Binus University

Business Management 2018

8th Annual International Conference on Industrial Engineering and Operations Management

Product Development and Business Creation Opportunity During the Pandemic: A Case study of Le Misure – Indonesia Italian Fusion Food

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Mulyani Karmagatri Bina Nusantara University

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Alvin Alvin Bina Nusantara University

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Rudy Aryanto Binus University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management