Analysis of Factors that Affecting Impulsive Buying Behavior on Online Snack Products

Mufidah Yahid; Raden Aditya Kristamtomo Putra; Satria Fadil Persada (Paper ID 621); Zainiyah Alfirdaus; Etsa Astridya Setiyati & Helena Putri

5th European International Conference on Industrial Engineering and Operations Management