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Examining the Relationship Between Social Media Influencer Impact on Purchase Intention Towards Fashion Industry

Agustinus Dedy Handrimurtjahjo Bina Nusantara University

Yunita Handranata Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

Alvina Permatasari Bina Nusantara University

Clarissa Delviana Dewi Bina Nusantara University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management