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Social Media Impact Through Collaborative Relationships in Covid-19 Crisis: A Case Study of McDonald's BTS Meal

Zharalin Suryaputri Universitas Indonesia

Indesta Aulia Hendra Putri Universitas Indonesia

Adhyka Wijaya Universitas Indonesia

I Ketut Sathya Ananda Suputra Universitas Indonesia

Industrial Management 2021

4th European International Conference on Industrial Engineering and Operations Management