Examining the Relationship Between Social Media Influencer Impact on Purchase Intention Towards Fashion Industry

AH

Agustinus Dedy Handrimurtjahjo Bina Nusantara University

YH

Yunita Handranata Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

AP

Alvina Permatasari Bina Nusantara University

CD

Clarissa Delviana Dewi Bina Nusantara University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Examining the Relationship Between Electronic Word of Mouth and Consumer Ethnocentrism on Brand Equity towards Children’s Local Fashion

AH

Agustinus Dedy Handrimurtjahjo Bina Nusantara University

YH

Yunita Handranata Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

WP

Wangsa Ayu Prasanti Loka Bina Nusantara University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management