The Influence of Korean Brand Ambassador on Hedonic Shopping Motivation moderated by Fanaticism toward Impulsive Buying Behavior in E-commerce

AU

Ardillah Umar BINUS University

RL

Rut Liesl BINUS University

NH

Nicholas Himawan BINUS University

FM

Faranita Mustikasari BINUS University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Perceived Trustworthiness, Service Quality, and Brand Image on Customer Satisfaction in Using Telemedicine

MP

Muhammad Rizky Akmal Prasetya Universitas Bina Nusantara

FM

Faranita Mustikasari BINUS University

2026

7th African International Conference on Industrial Engineering and Operations Management