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Mrs. Faranita Mustikasari

1 article
BINUS University
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The Influence of Korean Brand Ambassador on Hedonic Shopping Motivation moderated by Fanaticism toward Impulsive Buying Behavior in E-commerce
Ardillah Umar BINUS University
Rut Liesl BINUS University
Nicholas Himawan BINUS University
Faranita Mustikasari BINUS University
E-Business and E-Commerce 2022
3rd Asia Pacific International Conference on Industrial Engineering and Operations Management