IEOM Index

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THE INCREASING OF ONLINE LOCAL BRAND PURCHASE: INFLUENCE AND RELATIONSHIP ON BRAND LOYALTY AND WORD OF MOUTH DURING THE PANDEMIC

Reizano Rasyid UNUSA

Azmil Chusnaini Nahdlatul Ulama Surabaya University

CANDRANINGRAT CANDRANINGRAT UNIVERSITAS DINAMIKA

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management