Avatar

Mr. Niknik Ahmad Munawar

1 article
Malaysia Universiti Malaysia Terengganu
4 H-Index
192 Citations
Publications by Year
Showing 1 of 1
A Review of Customer Lifetime Value, Marketing Mix and Brand Equity Literature
Niknik Ahmad Munawar Universiti Malaysia Terengganu
Monizaihasra Mohamed Universiti Malaysia Terengganu
Mohd Yusoff Yusliza Universiti Malaysia Terengganu
Jumadil Saputra Universiti Malaysia Terengganu
+2 more
Business Management 2021
11th Annual International Conference on Industrial Engineering and Operations Management