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Tasya Safira Putri Sadewo

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BINUS Business School

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The Impact of Endorser on Social Media Engagement and Consumers’ Purchase Intention: Case of Indonesian Footwear Brands

Nisryna Nabyla Putri; Tasya Safira Putri Sadewo & Artha Sejati Ananda

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF