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Hui-LIng Huang

Affiliation

Chang Jung Christian University

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Publications in IEOM
3
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The Role of Internet Celebrity Endorsement on Consumers’ Brand Perception and Online Purchase Intention

Hui-LIng Huang & Dong Dong Thao

7th European Industrial Engineering and Operations Management Conference

Publication Year: 2024

Abstract PDF
25 Views
4 Downloads
Applying the Elaboration Likelihood Model to Investigate Customer Behavioral Intention: The Case of Agarwood on Social Media Platforms

Hui-Ling Huang; Yue-Yang Chen; Yu-Jyun Huang & Nhat Nam Luong

8th European Industrial Engineering and Operations Management Conference

Publication Year: 2025

Abstract PDF
2 Views
3 Downloads
A Case Study of Operational Strategy of a Cocoa Processing Company by Employing the Business Model Canvas

Yue-Yang Chen; Lan-Chien Huang; Hui-Ling Huang & Senh-Quay Nim

8th European Industrial Engineering and Operations Management Conference

Publication Year: 2025

Abstract PDF
2 Views
4 Downloads