The Role of Internet Celebrity Endorsement on Consumers’ Brand Perception and Online Purchase Intention

HH

Hui-LIng Huang Chang Jung Christian University

DT

Dong Dong Thao I-Shou university

2024

7th European Industrial Engineering and Operations Management Conference

Applying the Elaboration Likelihood Model to Investigate Customer Behavioral Intention: The Case of Agarwood on Social Media Platforms

HH

Hui-Ling Huang Chang Jung Christian University

YC

Yue-Yang Chen Tzu Hui Institute of Technology

YH

Yu-Jyun Huang W & W Trading Consulting

NL

Nhat Nam Luong I-Shou University

2025

8th European Industrial Engineering and Operations Management Conference

A Case Study of Operational Strategy of a Cocoa Processing Company by Employing the Business Model Canvas

YC

Yue-Yang Chen Tzu Hui Institute of Technology

LH

Lan-Chien Huang Tzu-Hui Institute of Technology

HH

Hui-Ling Huang Chang Jung Christian University

SN

Senh-Quay Nim I-Shou University

2025

8th European Industrial Engineering and Operations Management Conference