Avatar

Dr. Rakesh Kumar

1 article
India MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY ALLAHABAD
133 H-Index
82477 Citations
Publications by Year
Showing 1 of 1
Does Social Media Marketing Stimulate Customer Engagement in Virtual Brand Communities? Examining the Related Outcomes
SHUBHI CHANGANI MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY ALLAHABAD
Rakesh Kumar MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY ALLAHABAD
Sachin Tripathi MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY ALLAHABAD
2022
2nd Indian International Conference on Industrial Engineering and Operations Management