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Rakesh Kumar

Affiliation

MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY ALLAHABAD

Conference Tracks

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133
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1
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82477
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Does Social Media Marketing Stimulate Customer Engagement in Virtual Brand Communities? Examining the Related Outcomes

SHUBHI CHANGANI, Rakesh Kumar & Sachin Tripathi

2nd Indian International Conference on Industrial Engineering and Operations Management

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