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Examining the Moderating Effect of Price Sensitivity on the Relationship between Perceived Determinants and Intention to Purchase Green Products: Insights from Malaysian Consumers. A Conceptual Study

Zahoor Ur Rehman Universiti Tun Hussein Onn Malaysia

Noor Aslinda Abu Seman Universiti Tun Hussein Onn Malaysia

Amran Harun Universiti Tun Hussein Onn Malaysia

Sustainable Manufacturing 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management