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Business strategy of traditional Thai cotton dress for Generation Z on Mae Fah Luang campus by using Best-Worst Method

Sunida Tiwong School of Management, Mae Fah Luang University

Tosporn Arreeras School of Management, Mae Fah Luang University

Krit Sittivangkul School of Managent, Mae Fah Luang University

Punyaporn Suwandecha Logistics and Supply Chain Management, School of Management, Mae Fah Luang University, Chaing Rai, Thailand

Business Management 2022

3rd South American International Conference on Industrial Engineering and Operations Management