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Measuring the effect of entrepreneurial competence and social media marketing on small medium enterprises’ competitive advantage: a structural equation modeling approach

Abdul Razak Munir Department of Management, Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia.

Nuraeni Kadir Department of Management, Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia.

Gunawan Bata Ilyas STIE Amkop Makassar

E-Business and E-Commerce 2019

3rd European International Conference on Industrial Engineering and Operations Management