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Yunita Handranata

Affiliation

Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

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Publications in IEOM
4
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Showing 1 - 4 of 4
An Analysis Approach of The Influence of Customer Reviews and Ratings, Influencer Reviews, and References Group on The Purchase Decision of Frozen Food Products

Maria Grace Herlina; Yunita Handranata; Azzahra Dwi Rahmawati & Dewi Dewi

3rd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF


The Analysis of Coffee Shop Customer Loyalty in Jakarta Metropolitan Area During the Covid-19 Pandemic

Christian Lim; Yunita Handranata & Rano Kartono

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF


Examining the Relationship Between Social Media Influencer Impact on Purchase Intention Towards Fashion Industry

Agustinus Dedy Handrimurtjahjo; Yunita Handranata; Alvina Permatasari & Clarissa Delviana Dewi

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF


Examining the Relationship Between Electronic Word of Mouth and Consumer Ethnocentrism on Brand Equity towards Children’s Local Fashion

Agustinus Dedy Handrimurtjahjo; Yunita Handranata & Wangsa Ayu Prasanti Loka

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF