Track: Business Management
Abstract
A coopetition strategy is a necessity, especially for small and medium enterprises (SME) in supporting industry clusters that operate on a B2B basis. Cooperation and competition are two contradictory social habits (paradox), but can be done simultaneously due to limited resources and common marketing. The personal character of small businesses in handling and the ability to build relationships is an important factor in the success of the coopetion strategy in improving company performance. This paper will examine various studies related to human capital, social capital and their impact on coopetion strategies and their effects on company performance.
Keywords : coopetition, human capital, social capital, SME, performance