Track: Business Management

Abstract

Environmental pollution is one of the causes of climate change and has been causing havoc, affecting people's welfare globally, more so in Malaysia. For helping reverse the devastating pattern of environmental pollution, employees must be encouraged to practise green behaviour, where they align their values and behaviour towards environmental sustainability goals. Hence, this study sought to determine the antecedents of employee green behaviour (EGB) of academics at Malaysian Higher Education Institutions (HEIs) by investigating the impact of several psychological variables, namely attitude, environmental concern, and perceived behavioural control, on the behaviour. Data were collected through a cross-sectional quantitative survey among 425 academics at five research universities in Malaysia by using a convenience sampling. Further, the study used Smart PLS 3.2.8 version for analysis. The results showed that academics’ attitude, environmental concern, and perceived behavioural control significantly impacted their EGB. The favourable disposition of academics towards environmental sustainability, their heightened concern about the current state of the environment, and their perceived behavioural control to practice environmentally friendly activities tend to result in EGB being conducted by the academics at the HEIs. This study contributes to further understanding of the theory of planned behaviour and value-belief-norms theory.

Keywords: Employee green behaviour, attitude, environmental concern, perceived behavioural control, academics, Malaysia