Track: Business Management

Abstract

No doubt image of a destination is one of the important determinants that influence tourists to choose a specific tourism destination. A sustainable tourism destination is an interesting product that is found in Terengganu. The present study explores the determinant factors structure that influences the sustainable tourism destination at Sumai hotel and Apartment Sdn. Bhd., Malaysia. This study is designed using a quantitative approach through a self-administered questionnaire to local tourists and guests at Sumai hotel and Apartment Sdn.Bhd. The design of the questionnaire is 5 Likert scale and demographic categories. A total of 353 tourists and guests stayed at Sumai Hotel and Apartments Sdn. Bhd. have participated in this study. The data were analysed using exploratory factor analysis with principal component (PCA) by assisting SPSS-25. The analysis result indicates four factors produced by using rotated component analysis, namely environmental attitude, destination image, perceived service quality and intention to sustainable tourism destination. We found that good feedback and promising insights from the viewpoint of the hotel guest. They have varying consequences, repercussions, and extend knowledge in giving the statistical evidence from Sumai Hotel and Apartment customer's perspective on sustainable tourism destination in Terengganu.

Keywords: Sustainable tourism destination, destination image, service quality, environmental attitude, Hotel and Apartment, exploratory factor analysis (EFA)