Track: Case Studies

Abstract

The tourism is introduced as one of the wealthy and influential industry in the economy of countries. Hence a strategic plan to develop domestic and international tourism has particular importance. The aim of this study was to identify and select appropriate strategies to develop domestic and international tourism in ocean coast of Iran. This was descriptive analytical study and data collected through researcher-made questionnaire. Statistical population includes managers and experts of tourism organization. Sample size was determined 40 subjects. The method is Blue Ocean approach (internal and external factors matrix, SWOT and quantitative strategic planning matrix). The results of internal factors matrix showed that there were weakness in tourism ocean region and external factors matrix indicated having opportunities in the development of tourism region. Also strategies were suggested included economic stability, investment security and development recreation and tourism tours for ocean coast region.