Track: Engineering Management
Abstract
A lubricant company marketing team facing a series of problem to identify the best marketing strategy for certain type of lubrication product because the marketing plan involves a large number of factors that can affect the sales revenue response. So 2K-P Fractional Factorials has been used as screening experiment and the most important factors that has main effect to response the sales revenue has been identified. Then further decision-making technique has been introduced to compare the selecting factors using analytic hierarchy process technique. AHP will provides a comprehensive and rational framework for structuring decisions criterial to each main factor where it provides the best factor or marketing strategy that can increase the sales revenue for the company.